Transform sales with a content marketing strategy

Share your expertise with your audience online and market with a magnet, not a sledgehammer.

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Align marketing and sales with a content marketing strategy

Thanks to the Internet and mobile devices, the way people consume content has changed. The way you market and sell should change, too. Many companies – especially B2B companies – have achieved success with content marketing. This approach, which is also known as inbound marketing, focuses on creating educational content that pulls people toward your website, where they can learn about what you sell on their own.

Content marketing provides a means to convert site visitors into potential sales leads. Then, once you have contact information, you can use other content to nurture your leads. Closely tied to the buyer’s journey, we use smart content to guide your sales leads through lead generation and lead nurturing, so you can focus on closing new sales.

The content marketing approach

content-marketing

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[div]Services[/div]
- [div]Branding[/div]
- [div]Content[/div]
- [div]Web[/div]
  - Web design
  - Web development
- [div]Apps[/div]
  - Mobile apps
  - Web apps
- [div]Video[/div]
  - Video production

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Local distribution and ecommerce fulfillment company MKM Distribution came to OSD for a way to transform their sales and marketing. With a new website and brand, OSD designed an environment where they can attract tons more visitors to their site, engage with them, and turn them into customers. Also, through content, visitors gained a greater understanding about how the company operates and what they do - which helped MKM close deals faster

Considered thought leaders in electronics manufacturing around the world, Foresite had been publishing content for a long time. What they weren’t doing was content marketing – actually capturing contact information on their website and nurturing those leads into customers. With the HubSpot CMS we helped them transform from publishers to marketers. Now Foresite knows who comes to their site and engages with their content. They are following up with them regularly – and seeing results.

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Find out how to convert web traffic into leads

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What does a typical content marketing strategy look like? Learn the fundamentals from OSD and HubSpot in the Intro to Inbound Marketing. In the Intro to Inbound Marketing, you’ll find out how to drive more web traffic and convert visitors into leads.

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[button]Download[/button]

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Start turning your web traffic into sales leads with a content marketing strategy.
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