Graphic design

Build your customer experience offline with custom graphic design and print materials.

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First impressions are everything.

While digital marketing gets a lot of attention these days, traditional graphic design and print materials still create important opportunities for B2B companies. The opportunity to talk face-to-face with customers, potential customers, and industry insiders at trade shows and other events is still incredibly valuable. It's a good opportunity to connect real-world sales efforts with online marketing strategies. The key is to optimize the customer experience and craft your interactions around the customer.

 

Good graphic design is critical to maximize the value of the pieces you produce and the face-to-face meetings you have. With smart and impactful graphic design, OSD helps you get the most value from these interactions.


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Bo Mar Ninja Stars trade show puzzle

One way to make an impact at trade shows is to offer a unique conversation starter. For bo-mar, a metal fabrication company in Indianapolis, the perfect thing to give to tradeshow attendees was a puzzle. Made of metal and inspired by the bo-mar logo, the puzzle gave their audience of architects and engineers an opportunity to engage with the bo-mar brand and release their creative energies, resulting in a memorable trade show experience.

healthx-trade-show.jpg

Healthx, an Indianapolis-based provider of cloud-based technology for healthcare payers, participates in dozens of trade shows every year. OSD helped with trade show planning – including development of an interactive planning tool that populates to-do items and deadlines automatically. We also redesigned the look of their marketing collateral to help them stand out from competitors at trade shows and in sales conversations.

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How does brand design at trade shows fit in with the rest of my marketing strategy?

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Face-to-face meetings are one of the most effective ways to improve your customer experience. There are several inbound marketing tactics that can help take the conversations you have at trade shows to the next level. See how content marketing can help you market your organization smarter, both online and offline.

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Advance customer experience and make an impact at trade shows and face-to-face meetings.
Request a consultation »

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