So if on-page SEO accounts for 25% of your overall search engine ranking, what makes up the remaining 75%? As we mentioned before, off-page SEO is based on the authority of your website, or what other websites ‘say’ about yours. Simply put, websites with better or higher authority will rank better than websites with lower authority.
One of the main influencers on a website’s authority is inbound links. If another website links to your website or a page on your website (like a blog article), that is called an inbound link. More inbound links are better, and more inbound links from websites with high authority themselves are even better than that (e.g. an inbound link from The New York Times website is much more valuable than an inbound link from a low-trafficked blog with a small readership).
What issues are you facing? Let us know what you think. Post your thoughts in the comments.
Or if you’d like to take a deeper dive into this topic, check out our eBook: The Essential Step-by-Step Guide to Internet Marketing.
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