Here we go

Welcome to the new Outside Source Design web site! A result of five years of intensive design research—including usability testing, heuristic evaluations, and focus groups—this web site embodies the sum of our knowledge and experience in making web sites for clients for over 15 years.

Okay, not really.

Sure, we incorporate good design, user interaction, and standards-based development into our work. We have designers and developers who are well versed in the latest trends and technologies and we certainly have learned a lot in 15 years. Given enough time, though, everything changes. Five years ago, when we launched our previous web site, we built it entirely in Adobe Flash. We wanted a cool interactive site to show that we're cool (and interactive) people, and we used Flash to do that because it was the tool of choice. Now, five years later, that site is essentially invisible to the most popular smart phones and tablets.

Everything changes… except for this: Content. It is indeed king. The most successful sites we've developed over the years have compelling, rich content. Craft and Vision. Heartland Truly Moving Pictures. Lilly Oncology on Canvas. All have stories to tell that offer something valuable to their respective audiences. We helped them and we're here to help you figure out that story for your audience and to present it to them in the most visually interesting and compelling way.

So check out the new site, and let us know what you think. (But not about the sideways trees. Please don't ask about the sideways trees.) And stay tuned, there's much more to come!