Intro to Email Marketing

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Yes, we’re talking about email marketing.

Email isn’t a thing of the past. Really – it’s not. Even in 2015, email is one of the most effective tactics to convert web visitors into leads. The more you understand about the options, the more confident you can be that you are reaching your customers and measuring outcomes in the best way possible. When done well, email marketing can be an effective and vital piece of your marketing mix.

Learn how to send emails that get opened and clicked:

• Analyze common email marketing challenges and their solutions
• Spot the different types of marketing emails
• Learn the most important email metrics to measure ROI

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