Rebranding a specialty manufacturing company

For their 80th anniversary, Miller Veneers sought to refresh their brand communications in a way that reflects their heritage and craftsmanship.

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Create a brand that reflects who you are and what you do.

Here’s a story about Miller Veneers, a family-owned manufacturing company who shared their story in a quick video. They had been in business for 85 years and wrestled with a common question: How can I focus on communicating our value, instead of our customers focusing on price?

We interviewed the owner and team members to highlight the passion, craftsmanship, and quality of the work that they do. To help understand the quality and value of the product, we walk the viewer through production to see the environment and get a feel for the company values without actually taking a tour of the warehouse. The videos and website enhance the Miller Veneers brand by reflecting the rich history, celebrating their people, and showcasing their beautiful product.

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Engage your customers with a website that is educational and helpful

The Miller Veneers website was outdated and did not reflect who they were and what they did. We redesigned the website using WordPress, integrating custom photography, video and compelling copy to tell their story.

Tell your story with video

A big part of what makes Miller Veneers different is their craftsmanship and attention to detail to create a great product. Video was the perfect place for them to showcase their people, process and product - speaking directly to the audience about what makes them special.

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Create a website that shows your customers what you do.

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Stop losing sales with a website that's sending the wrong message. Sign up for a free 30-minute strategy consultation with our team and learn simple ways to clarify your brand.

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[button]GET STARTED[/button]

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