SEO can be divided into two separate categories: on-page SEO and off-page SEO.
On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve.
Even though on-page SEO accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly.
To find out how well optimized your website is, run it through HubSpot’s free SEO tool, Marketing Grader. This tool will analyze your website and provide you with an overall score between 0 and 100. The higher the score, the more SEO-effective it is. These scores are based on a percentile scale, meaning that if you scored a 54, your website has scored better than 54% of the more than 3.5 million websites that Marketing Grader has analyzed.
How does your site rank? What issues are you facing? Post a response or simply give us a call to keep the conversation going.
Or if you’d like to take a deeper dive into this topic, check out our eBook: The Essential Step-by-Step Guide to Internet Marketing.
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