Website Redesign Step 6: Conduct Conversion Experiments

As we began in a previous blog post, redesigning your website is a huge task and you want to do it for the right reasons. Below is the sixth of seven steps to ensure success during this process.
Once your site is up and running you’ll want to experiment with a variety of offers. Find out what appeals to your audiences. Your audiences’ needs may change as they learn more about your brand(s). And what works for one subgroup, may not work for another.

Website design is not a one and done deal. Your web pages should evolve and improve over time. This is especially important for your landing pages since they help convert your faceless website visitors into opportunities that you have collected vital information about.

If you’d like to dive deeper into this topic, check out our eBook, 7 Steps to a Successful Website Redesign.

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