As we began in a previous blog post, redesigning your website is a huge task and you want to do it for the right reasons. Below is the fifth of seven steps to ensure success during this process.
OK, so you have a well-designed homepage. Your content strategy is developed and you have an intuitive Information Architecture all sorted out. Now you need a way to drive leads and you do that with offers. Throughout your site (homepage, internal pages, blog, etc.) you should be promoting offers. A free white paper. A significant discount. A free service. These are all examples of the offers you can promote through your site. Each offer will lead to a landing page, which provides more detail and a link to accept the offer. Offers drive traffic to specific pages which can be tracked and measured. Key words used on the landing pages can help attract potential customers. It’s a tried and true tactic to help filter leads.
If you’d like to dive deeper into this topic, check out our eBook, 7 Steps to a Successful Website Redesign.
Comments? Questions? Post them here and tell us what’s on your mind.
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