Online video is a powerful medium for engaging your audience
in a new way. A compelling video has the ability to bring your organization’s
mission, products and/or services to life. Yet one of the greatest challenges
when it comes to harnessing video is coming up with great content ideas. Here
are some easy ideas for original content, as well as some background tips for
getting started.
First, do your homework. Spend some time on YouTube watching
other videos. After watching different videos, think about what you liked and
what you didn’t. Who were the videos trying to reach? What techniques were
being used to appeal to viewers?
Next, think about why you want to make a video in the first
place. What are your goals for the video and who is your target audience? How
you will know if it is successful? You want to make sure that your video is
appropriate for the organizational goals you want to hit. Then, think about
ways that you can put a creative spin on your video. Good, original content —
whether it’s heartfelt and serious or light and humorous — goes a long way.
Content Ideas
Introductions and Overview
Give viewers a behind-the-scenes look at your organization.
Who are the faces behind the group? Have key staff members introduce
themselves, explain the types of work they do.
Educate and Inform
Product videos can provide details that are difficult to
convey with print or traditional website content. A product demonstration goes
a long way. Create a simple how-to video. You can also use video to demonstrate
assembly or operating instructions.
Customer Testimonials
Record brief interviews with customers. Use customers as brand
advocates to define why they use your products or services.
Inspiration
Video can deliver an emotional story. Use video to convey
aspects of your business, which lean toward an emotional appeal. Maybe it’s a
charity or cause you support. Or maybe it’s a customer story of how you
overcame some obstacles to deliver quality service.
Check out our sample videos on Vimeo or YouTube. How are you currently using video? What obstacles are you facing?
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