Using your real name for your domain name for SEO

Until recently, if your domain name contained the keywords people searched for for your type of business—e.g., washingmachinerepair.com—you were almost guaranteed to be on the first page of Google search results. However, Google no longer uses this as a search placement criteria, so that advantage is now gone. What does this mean for your website?

"It means you need to choose [domain names] wisely, and you need to focus more on the company’s brand, and not the keywords. Make the company name, and everything you stand for, valuable and memorable, rather than trying to trick people to look at the site."

Should My Real Name Be My Domain Name? | Business 2 Community