Using keywords as part of your SEO strategy

What is a keyword?

A keyword is a word or phrase that a person enters into a search engine like Google and Bing or a social media site like Facebook, Twitter, or LinkedIn.

Why build a keyword strategy?

More and more consumers (even B-to-B consumers) are finding businesses online through search engines. How do they find them? By using keywords! Fortunately, you can take advantage of this consumer habit by optimizing your website around the keywords that are relevant to your business and which keywords consumers are using to find you online. This will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. You can also test and analyze how effective different keywords are in drawing visitors to your site.

What’s your take? Is your site optimized for search? If not, why? What issues are you facing? Post a response or simply give us a call to keep the conversation going.

Or if you’d like to take a deeper dive into this topic, check out our eBook: The Essential Step-by-Step Guide to Internet Marketing.