Building your brand online with video

We create a lot of videos here at OSD. Product videos, internal corporate communications, training videos, testimonials and more. But the fastest-growing segment of our work is online branding pieces.  More and more clients are realizing the value of having video on their websites, Facebook pages, YouTube channels and other platforms.  Some interesting facts about online video:

1. Viewers are 85% more likely to purchase a product after watching a product video. (Invodo)
2. From a study by Simply Measured, video on your brand’s Facebook Timeline increases engagement by 33%. (VatorNews)
3. According to a Google report from 2010, “Video exhibits higher click-through rates than non-video for both in-page as well as expanding rich media formats.”(Google)
4. Viewers spend 100% more time on pages with videos on them. (MarketingSherpa)
5. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (ComScore and Nielsen)

All of this means a video presence on the web is important, and growing more important every day.  A quick look at our current workload is proof.  From Klipsch Audio to BaderCo, to Pure Development, video for the web is the order of the day.  What is important to remember is that none of this is advertising in the traditional sense. These are not 30 second commercials.  Internet users voraciously watch video, but do not like advertising.  So the pieces they do watch are informative, entertaining, well-produced and/or exciting.  But the advertising needs to be subtle and subordinate to the content. Content is king. Users today are more aware than they used to be and know when they're being marketed to, and thus only watch things that are relevant to them.

An undeniable fact in today’s world is the need for video content on your web site.  One way to increase your search-ability is to have video.  Google’s algorithms love video and you get ranked higher, and are therefore easier to find. That same video also engages your potential consumer, leading to higher conversion and click-through rates.  So–don’t just advertise on the web; build your brand through informative, entertaining video content.