OSD Blog

The customer experience is all about your vantage point

mpeck@outsidesource.com (Mike Peck) — Tue, 30 May 2017 16:05:57 GMT

Recently, I found myself on a vacation out west. My wife and I were enjoying the Scottsdale area and staying in a resort a short distance from Camelback Mountain. During our second day of the trip, I had a realization.

Lasting stories are authentic stories

mpeck@outsidesource.com (Mike Peck) — Mon, 27 Jun 2016 17:45:37 GMT

There are few words in marketing circles today that are tossed around with as much fervor as ‘brand.’

User interface design principles that make users happy

bwolf@outsidesource.com (Brad Wolf) — Fri, 18 Sep 2015 20:52:00 GMT

These days, there’s nothing more annoying than a bad user experience on an app. Think of it this way. An app can have the most informative content in the world. But if it’s hard to find the content you need, would you ever use the app?

Apps are supposed to make our lives easier – so it should be easy to use them. User interface design has evolved tremendously over the last few years, and there are a few key principles of modern UI design that can make a huge difference in user experience and conversion. Here’s a quick overview of good UI and how to make it happen.

4 reasons you should be using the HubSpot social media tool

rgardner@outsidesource.com (Roberta Gardner) — Fri, 24 Jul 2015 18:37:00 GMT

A look back at design studio technology in the 80s

dl@outsidesource.com (Dan Linginfelter) — Tue, 30 Jun 2015 12:38:00 GMT

8 items you must cover in a website kickoff meeting

JSargent@OutsideSource.com (Jennifer Sargent) — Wed, 17 Jun 2015 20:37:00 GMT

Sales and Marketing Alignment in 3 Simple Steps

mpeck@outsidesource.com (Mike Peck) — Wed, 27 May 2015 20:46:00 GMT

The challenges between sales and marketing are clear. Sales thinks that marketing departments do not deliver enough leads and burn budget that could be used for more feet on the street. Marketing thinks that the sales team can’t execute on a brand vision, and often takes the path of least resistance to quickly close a sale. Sales thinks that marketing departments are out of touch with what is happening in the field, as they have never “sold.” Marketing thinks the sales team is myopic and not really in touch with the changing word of customer engagement.

When budgeting for your next video, just how important is that fancy lens?

dbrinkruff@outsidesource.com (Dan Brinkruff) — Fri, 08 May 2015 13:17:00 GMT

When you shoot a video with a cinematographer (also known as a “DP,” short for director of photography), one of the first conversations you’ll have is about equipment. In particular, the DP might ask which type of lens you want to use. Some don’t even ask. They just suggest something expensive with a German-sounding name.

5 misconceptions about the importance of branding

mpeck@outsidesource.com (Mike Peck) — Fri, 17 Apr 2015 17:31:00 GMT

Brand conversations can create pitfalls for small businesses. You’ve been in those meetings. Perhaps you have led those meetings. Someone verbalizes an assumption or misconception about branding, everyone takes it as fact, and then decisions follow within that context. Suddenly, open thinking grinds to a halt.

Meet the new members of our app development and web development team

brody@outsidesource.com (Brody Robertson) — Tue, 14 Apr 2015 19:31:00 GMT

As our app development and web development business has continued to grow, OSD’s team has grown too. In recent weeks we welcomed three talented new team members. As a result, we have increased our capacity and our skill set.