Pure Development from Outside Source Design on Vimeo.
The Pure Development team came to us with a challenge.
The principals of the Indianapolis-based commercial real
estate development company wanted to connect with their audiences on a personal
level and tell their story in a compelling and authentic way.
Having spent over 25 years in the business and seeing
clearly what customer groups needed from a development project, they were
driven to provide simple solutions to complex challenges. Finding the path to
the right solution led to the company name Pure Development.
The creative process began with a discovery meeting with the
OSD team and Chris and Drew, the principals and co-founders of Pure Development. The discussion shaped the goals of the
project, clarified the overall message and helped to determine the best way to
tell the story of the organization.
Out of the meeting came the strategy to produce a
documentary-style video that would appear on their website giving visitors,
clients and prospects an inside look at the company and the project approach. The choice of video provided an added
dimension to their current website content.
The interviews were shot on location in an un-scripted,
casual style. OSD developed a general
outline for the interviews, which allowed the space for Chris and Drew to tell
their story in their own words and to allow their personalities to shine.
Once
the interviews were shot, the process of putting the video together began. "Projects
like these are a lot of fun. Incorporating
all the elements is a lot like putting together a puzzle," says Dan
Brinkruff, Video Director.
To create the desired look and feel of the video, he used
different components including interview footage, time-lapse photos, music,
graphics and a custom animation of client logos.
The end result is an affordable video that meets the project
objectives of highlighting what makes Pure Development stand apart from its
competition and making a personal connection with their clients and prospects.
By hearing them tell the company story and talk about the
value they provide to each project, audiences have the opportunity to connect with
them emotionally. They become more than simply bios on a website.
Interested in exploring how an introductory video like this
one can help you connect with your customers?
Give us a call and let’s talk.
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