The request was simple enough. Create a series of videos which highlight product features, providing a moderate amount of detail without overwhelming users with too much information. The product? The new ACCU-CHEK® Combo system, featuring a wireless blood glucose and insulin pump. Not an easy topic to cover. Now add in the fact that lifestyle and ease-of-use need to be key elements to the video too. The result, pure awesomeness.
Filmed locally, with local crews and talent, OSD created a video equal to high-budget projects produced by the big agencies on either coast (but without the big agency expense). And while this was not a small project, it was clearly done for a fraction of what other firms would charge. Costs aside, we're proud of our work with Roche and proud of the talent of those that contributed on this project.
Tell us what you think. Can your products benefit from video? Let's talk.
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