Make sure your keywords don't gatecrash the party

We've talked a lot about creating a keyword strategy for your website, but it seems like it's always a balance between creating copy for humans and copy for the SEO 'bots when writing copy for a website. You want good search results, of course, but copywriting with just a mishmash of keywords will quickly drive most people away from your site. On their blog, Mantra Copywriting asks the same question.

"Surely clients can’t be happy with this? After all, what’s the point of paying for professional copywriting if the end result is clumsy sentences shoehorned round hundreds of precious keywords?"

Copywriting: Make sure your keywords don't gatecrash the party: Mantra Copywriting