Infographics and Your Sales Team

You’ve almost undoubtedly seen them and their many
variations. Infographics have taken the marketing world by storm. You can find
them on any number of blogs and social media feeds from businesses and other
organizations. If you’re not familiar, infographics are a blend of beautiful
design with interesting information and statistics related to a specific topic.
But it’s not just about stylizing your data. It’s about creating interesting
new ways to convey information that people want and need. There’s less focus on
relaying a ton of really heavy content, and more on relaying the most important
pieces in a way that can keep a person’s attention in a way that a block of
text can’t.

All that being said, an infographic can be a great sales
tool. When people view an infographic, they may not even realize they’re
looking at a piece of marketing. In fact, if the infographic is really doing
it’s job, it clearly conveys the info you want to share without making it look
like a sales pitch, while clearly showing that your business knows what it’s
talking about in your industry. An infographic can leverage you as an expert,
and without realizing it, potential customers will immediately look to you in
their time of need, simply because they’ll remember the great information you
provided to them. How can your sales team use the infographics your marketing
team is building? Here are a few ways:

By the
Numbers: Infographics break down complicated statistics into their simplest
forms. Instead of spouting off a list of numbers and stats, a salesperson can
point out the easy-to-understand infographic to help make a point.

Visual
Learning: Your sales person can talk as much as he or she wants to, but visual
things often stimulate humans. An infographic can make even the
shortest-attention span pay attention just long enough.

Share
Worthy: Infographics are created in hopes that they’re shared with the
masses, and that’s usually the way they make their rounds. Sharing infographics
via social media means getting access to a ton of people that you may not have
immediate access to otherwise.

Subtlety
Wins: There aren’t a lot of people out there who would say they enjoy being
sold to. An infographic isn’t a sales pitch. It positions your business as a
clear expert in the field, simply sharing pertinent information. It just so
happens to include your website info and be hosted on your website.