How to create positive chaos in your marketing efforts.

If someone said to you, “Let’s create some chaos!” would you embrace the idea or run from it?  Most of us want to avoid chaos because it is safer to do so. However, chaos in marketing could very well be a good thing and open doors for you.
Assuming you have your brand attributes in hand and your value proposition and brand voice well defined, consider one or two of these ideas to generate some chaos.

• Engage a new market segment
• Survey existing customers about future needs and act on what you learn
• Send an offer to a group of prospects you’ve had a hard time reaching
• Visit three large customers in person and listen to how their business is changing and ask how you can help
• Create a free webinar to teach current customers how to use your product
• Re-envision your packaging or customer interaction points (Have you seen McDonald’s or Applebee’s restaurants of late?)
• Update your lobby to tell a nuance of your company history (Turn the lobby into a brand interaction)

If the positive chaos connects with your mission and your brand’s position, it is time and energy well spent.

Say yes more often. Create small steps that lead to big initiatives. Intentionally invigorate your marketing efforts.

What do you think? Are we on to something? Let us know.