Great read: Seven Ways to Connect With Your Designer

Found this on Harvard Business Review and found it fit the creative services industry quite well. The intro follows below and the rest of the post can be found at the link below that.
"Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands better risk management. At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, manufacturing and packaging. These profound shifts in the collaboration model hold great potential to benefit both consumers and business profitability; however, they also bring new challenges on both sides of the relationship."

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What are your thoughts?